Whether you are a restaurant operator who has just dipped your toe into the social marketing kiddy pool or one who has held your nose and plunged directly into the deep end, your social marketing efforts can be used to help drive your gift card sales through the holiday season. Here are a couple [...]
Archive for October, 2009
Using Social Media to Promote Your Restaurant Gift Card Sales
Friday, October 23rd, 2009 Jessica Lundberg, Senior Marketing Manager
Remember the Monza
Tuesday, October 20th, 2009 Andy Heyman, Chief Operating Officer
Three years into my job out of school as a consultant, something funny happened to me. Humiliating is probably more like it. I was asked by Accenture to be the lead consultant on a highly confidential assignment to determine if the firm should invest $50 million in a new venture with a southeastern telecommunications company. [...]
Effectively Communicating Store Policies
Monday, October 12th, 2009 Bob Negen, President of WhizBang! Training
Do you have signs, hand-outs, receipt messages, or other types of communication that informs your customers about your store policies?
Use positive, rather than negative language to communicate important policies to your customers.
It’s a real downer and a big customer service-buster for your customer to get to the cash register and see a bunch of [...]
Control Costs and Build Sales Revenue to Ensure Success
Tuesday, October 6th, 2009 Dave Baker, Inside Sales Team Leader
In this competitive environment of the hospitality industry, it is no longer enough just to have the best food on the block. Careful attention to the actual elements of running your restaurant business is essential to ensure continued success. Two of the most important business elements on which to focus your efforts are controlling costs [...]
