Last month, some friends and I went to brunch at a favorite local spot. The decision to eat at this restaurant was easy – I gave them my e-mail address to participate in their loyalty program during a previous visit. Later, I received an e-mail for $20 off of my bill during my birthday month, [...]
Archive for January, 2010
Customer Loyalty Programs: The Why and the How
Thursday, January 14th, 2010 Mary Catherine Brutz, Marketing Communications Analyst
