http://radiantblogs.com/blog/leveragecustomerloyaltyprograms/ Technology Blog for the Point of Sale Systems, POS Hardware and Software Industry Fri, 30 Jul 2010 16:54:13 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://radiantblogs.com/blog/leveragecustomerloyaltyprograms/comment-page-1/#comment-45 Maggie Haskell Thu, 02 Jul 2009 16:01:40 +0000 http://radiantblogs.com/blog/?p=439#comment-45 Great Post Erica! I really respond well to retailers who not only have loyalty and reward programs but follow thru on their campaigns. I like to feel as if my business is valued and appreciated. So I agree with you 100% that it is key for a retailer to find a mix of marketing programs that are tailored to thier business and clientele. Great suggestion too, Angela about email marketing - it is not always practical or convienient to call your client list - email is a very powerful tool for sending promotions, wish list items, or suggestions to add to a clients collection. Great Post Erica! I really respond well to retailers who not only have loyalty and reward programs but follow thru on their campaigns. I like to feel as if my business is valued and appreciated. So I agree with you 100% that it is key for a retailer to find a mix of marketing programs that are tailored to thier business and clientele.
Great suggestion too, Angela about email marketing – it is not always practical or convienient to call your client list – email is a very powerful tool for sending promotions, wish list items, or suggestions to add to a clients collection.

]]> http://radiantblogs.com/blog/leveragecustomerloyaltyprograms/comment-page-1/#comment-44 Angela Thu, 02 Jul 2009 15:50:28 +0000 http://radiantblogs.com/blog/?p=439#comment-44 Another great tool not to be forgotten is email marketing. Loyalty programs and email marketing go hand-in-hand to promote new traffic and to establish an ongoing one-to-one relationship between your store(s) and your customers. You can notify certain customers that have a preference for a certain item that you just got a new shipment in and they should come in and check out the new styles or send an email about your 4th of July sale that is going on! It is a very cost effective way to communicate with your customers. Another great tool not to be forgotten is email marketing. Loyalty programs and email marketing go hand-in-hand to promote new traffic and to establish an ongoing one-to-one relationship between your store(s) and your customers. You can notify certain customers that have a preference for a certain item that you just got a new shipment in and they should come in and check out the new styles or send an email about your 4th of July sale that is going on! It is a very cost effective way to communicate with your customers.

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