In a recent study conducted by Hospitality Technology, 36.4 percent of the 260 restaurant and hotel executives surveyed said that their most important initiative for 2010 is attracting more customers. With this customer-driving initiative in mind, one third of respondents said they plan to add more value to their offering to enhance the guest experience [...]
Posts Tagged ‘Loyalty Programs’
Enhancing the Guest Experience through Technology
Thursday, December 17th, 2009 Jessica Lundberg, Senior Marketing Manager
Technology Drives Today’s Marketing Initiatives
Wednesday, September 2nd, 2009 Brian Bowerfind, Vice President of Operations - West Region
As summer comes to an end and families return home from vacation, our customers find themselves back in their restaurants looking forward to the next travel season, when new guests arrive in large quantities. Vacationing customers was the theme of a conversation I was having with one of our clients recently.
The conversation touched on many [...]
Creating Effective Loyalty Programs
Friday, March 13th, 2009 Jessica Lundberg, Senior Marketing Manager
I’ll never forget the first time I walked into one of my favorite restaurants. I was greeted at the door, had a good experience with my server and enjoyed my meal. At the end of the meal, our server asked if I’d like to be part of their “Special VIP” club. My first thought, of course, went [...]
